Even though you’ve spent hours putting together your slides and have rehearsed your speech several times over,
…you finish your speech only to find that everyone merely claps politely in response. And after you’re done, there’s no one coming up to you at the end to learn more…
This is the sort of struggle that can suck the life right out of us. It’s basically our worst nightmare as a speaker – putting ourselves out there only to be ignored. But what pours salt on the wound is that this can become a costly reality when we put ourselves out there again and again like so many well-meaning people might advise us to do.
It’s no longer enough just to present well…
There are lots of speaking coaches who might help you to cut out your “um’s” or advise you on what to do with your hands. This is all fine, but if you get up on that stage and hear crickets, then there’s a really good chance that no amount of um-cutting or hand moving is going to help you.
The problem is that audiences don’t want to see a good speaker…
They want to create meaningful change in their lives.
And neither your hands nor your absence of “Um’s” are going to help them to create that change. The only thing that will empower them in this way is your message.
The tragically misguided advice on crafting a message:
What will most experts tell you to do when on that stage? Provide them with lots of good information. If you provide them with lots of tips, hacks, and even a clever acronym of 5 or 7 steps to take to solve a problem, then they’ll like and trust you enough to want even more of your stuff.
But the simple truth is that, in the age of information, people don’t need to go listen to a speaker to get more information. There are nearly no tips or hacks that any given audience member can’t find from the device in their pocket.
That’s not why they need you.
They need you because they aren’t selling enough, or they aren’t losing weight, or their dating life is a fiasco, or they aren’t driving traffic to their online store. They need you because they have a problem they truly care about solving and need direction for how to solve it.
They don’t need your information. They need change.
And by the end of your speech they absolutely don’t need to intellectualize a bunch of information in order to realize that change. They need to feel empowered enough to be an active participant in making it happen.
But what is it that gets someone in the audience to be empowered?
What is it that gets them to put their doubts aside and seek you out after you’ve spoken on that stage?
Your Audience’s empowerment leads to your opportunity
Because they succeed at empowering their audiences, the speakers with whom I work with get floods of requests…
Highlights of the outcomes I’ve helped my clients to get include:
• Getting eight speaking gigs from a single booking after making a simple tweak to their content
• Converting 60-70% of their audience to discovery calls after they’ve taken their workshops
• No longer accepting any free speaking gigs and doubling their fee
• Being flooded with business cards at the end and invited to apply for a grant
• Selling out their books once their speech is over
Not only that, but they get outcomes not related to speaking as well, including:
• Getting a book deal with their dream imprint at Penguin Random House
• Fostering a sudden surge in nonprofit partnerships after making a simple tweak to their messaging…(Read more below…)
The solution that’s been hiding in plain sight all this time…
These results likely seem too good to be true. In fact, my clients often get such over-the-top outcomes that I tend to be incredulous when I hear about them myself. But the good news is that there is an absolutely predictable, actionable way that these results happen.
There is a key ingredient that makes all of this possible.
The reason why people buy at the end of a speaking gig, or tell ten friends about a book they’ve read, or decide to donate to a cause is not because they’ve gotten a lot of good information. It’s because they have heard something that convinces them that change is possible.
And the most essential ingredient for convincing others of this change is something seen in 46 of the 50 most popular TED talks and the bestselling non-fiction books as well.
It’s a silver bullet: the influencer’s secret sauce that sets them apart from everyone else seeking to have an impact. It’s a sentence constructed in a way that earns it the most highlights in a Kindle edition of a book and the most votes on sites like Brainyquote.com.
And yet, this particular kind of sentence is so simple that it’s overlooked by nearly everyone.
Simply put, your silver bullet is the ingredient in your speech that will make or break whether your audience feels empowered. I’m not going to be modest about the power of this tool because, as you can see, my client’s results aren’t modest…
It all begins with The “Silver Bullet training”
Finding your silver bullet might lead to absurdly powerful outcomes, but the process of learning how to find your own doesn’t take very long.
In fact, you can learn this process in an hour…
If you would like to begin getting the kinds of results my clients get, you can do so with a 55-minute training that teaches you how to distill your silver bullet for yourself.
With this Silver Bullet training, you’ll learn:
- The false way that most people try to start this distillation work and what you can do instead,
- Why nearly every speaker at a conference I attended failed to get mobbed by people who wanted to buy from them,.
- How you can take the emotional charge that surrounds heavy topics like religion and harness that to keep your audience transfixed,
- Why a 20th century pediatrician went on to sell 50 million copies of his book, and what you can do to emulate his success,
- The only “hard and fast rule of communication,”
- Why you should NEVER educate people on your methodology using a clever acronym of different steps or components,
- 7 different ways to format your Silver Bullet to suit your particular needs,
And… - The simple twist on the Silver Bullet that, with 3 or 4 extra words, will make it even more powerful than before.
This training also comes with a worksheet that goes hand-in-hand with the video. Although this may be a simple process, it is a remarkably powerful one and will also be the most important training you take as a thought leader.
GET INSTANT ACCESS TO
The SILVER BULLET TRAINING
This Silver Bullet Training helps speakers to be bombarded at the end of their presentations with new and exciting opportunities…
In This Training, You’ll Learn:
- A simple step-by-step process for completely lighting up every room in which you speak
- A system you can repeat for each talk and book chapter you’ve put together so as to attract more and more followers
- Insight into your work that will help you cure yourself of impostor syndrome forever
- The simplest, most direct way to convey your unique selling proposition
Click the button below to purchase your silver bullet training now…
Purchase of the Silver Bullet Training comes with a 30-day, no-questions-asked guarantee.
frequently asked questions
How long is the training?
It is a mere 55-minutes long and is accompanied by a worksheet.
What is it about this process that got all of those results for your clients?
The world has become very noisy, and my clients get the results they do because the silver bullet concept cuts through that noise and captures people’s imagination in an instant.
Why do you call it a silver bullet?
A silver bullet was the only thing that could kill a werewolf. Similarly, this communication tool is the one thing that can cut through everything and empower an audience member in an instant.
Do you guarantee results?
Like with anything, there is a noteworthy difference in the results people get when they apply themselves and when they don’t. I encourage you to show up fully in creative endeavors like these.
Do you offer refunds?
My products come with a 30-day, no-questions-asked money-back guarantee. I just ask that you join me in practicing the honor system if you do decide to go ahead with an investment.
What if I have other questions?
You are welcome to contact us at support@neilcanhelp.com. We’ll be happy to respond to you.
WHAT others are saying
“With his Silver Bullet training, as Neil calls it…my signature talk is such a success that about 60 – 70% of my audience schedules consultation calls with me after my speech is finished.”
“Neil’s Silver Bullet training is a must-have for anyone building a presentation or looking to maximize the impact of their current message that lands with their audience every time.”
“The first time I used the process Neil outlines in his training, I clearly identified the essential point and structured a compelling speech that inspired change and still brings praise.”
GET INSTANT ACCESS TO
The SILVER BULLET TRAINING Now
This Silver Bullet Training helps speakers to be bombarded at the end of their presentations with new and exciting opportunities…
In This Training, You’ll Learn:
- A simple step-by-step process for completely lighting up every room in which you speak
- A system you can repeat for each talk and book chapter you’ve put together so as to attract more and more followers
- Insight into your work that will help you cure yourself of impostor syndrome forever
- The simplest, most direct way to convey your unique selling proposition
Click the button below to purchase your silver bullet training now…
Purchase of the Silver Bullet Training comes with a 30-day, no-questions-asked guarantee.