by Neil | Feb 28, 2019 | Content Strategy, Public Speaking, TED
Motivating others can be difficult under the best of circumstances, but giving a persuasive speech can feel downright impossible. People can hold onto their stance with absolute conviction. If you’re trying to persuade them that they can lose weight or to take a stand...
by Neil | Feb 20, 2019 | Content Strategy, Public Speaking, TED
If you have a keynote speech, TEDx talk, or another kind of public speaking gig coming up, you may be struggling with how to write a speech for when you’re up on that stage. What is the sort of content that is going to really impact your audience? And while your work...
by Neil | May 4, 2017 | Content Strategy, TED
One time, a client of mine was fretting over an upcoming talk she had to give. She headed a program at a children’s hospital, and the talk she had to give was to a group of employees from a company that sponsored the hospital. She had ten minutes to talk about her...
by Neil | Jun 8, 2016 | Content Strategy, Ideas, TED
Consider the following multiple-choice question. The reason why the most-viewed TED talks have been seen so many millions of times is because: they are the most jaw-dropping talks they are the most fascinating talks they are the most ingenious talks they are the most...
by Neil | May 12, 2016 | Book Publishing, TED
I would like to pose a true/false question to you. True or false: the point of sending a query letter to a book publishing professional is to describe the book you would like them to consider. That has to be true, right? Of course it must be, for all of the articles,...
by Neil | Oct 2, 2015 | Content Strategy, Ideas, TED
Earlier this year, I saw a headline for an article that promised all sorts of health benefits just by following “this one little tip.” It was on one of those websites I find myself on because of some flimsy but irresistible pop culture article that George Takei shared...