This marketing trick could earn you new followers for your book in minutes
Not too long ago, I invested in a marketing course that cost $10,000. Given that price, it’s probably not a surprise that there was quite a lot of information, tools, techniques, and tips to be learned from this experience. But one thing that was integral to the work...
What Penguin Random House’s Most Important Executive Said to Me Over Lunch
I recently had lunch with the single most important executive at Penguin Random House. And during our time together, we discussed a specific question: what is the absolute most critical asset for an author marketing his or her book? How does an author get actual...
Making this One Mistake Is Scaring Off New Followers
I recently took on a client who wasn’t attracting anyone with her blog articles. And yet, after we worked together, her articles got likes and shares numbering in the thousands. One article I helped her to write even got over 10,000 shares and likes. The question is,...
How to Attract Readers to Your Book for Only 10 Bucks
You have finally published your novel. After months of writing, revising, copyediting, and designing your novel, you finally have something to sell. Perhaps you distribute it exclusively through digital channels like Amazon, or perhaps you also print on demand through...
Hi, I'm Neil
I help people find the words to express their unique value. For it is when we can set ourselves apart in a compelling way that others will flock to us and want to know more.