by Neil | Oct 6, 2016 | Book Publishing, Promotion
With so many people seeking attention from agents, publishers, and other publishing professionals, it could seem like anything you can throw at them can potentially build your case for being published. You can stand out in the crowd if you show them research about...
by Neil | Jul 14, 2016 | Book Publishing, Promotion
Not too long ago, I invested in a marketing course that cost $10,000. Given that price, it’s probably not a surprise that there was quite a lot of information, tools, techniques, and tips to be learned from this experience. But one thing that was integral to the work...
by Neil | Jun 1, 2016 | Book Publishing, Promotion
I recently had lunch with the single most important executive at Penguin Random House. And during our time together, we discussed a specific question: what is the absolute most critical asset for an author marketing his or her book? How does an author get actual...
by Neil | Apr 21, 2016 | Content Strategy, Promotion, Writing Tips
I recently took on a client who wasn’t attracting anyone with her blog articles. And yet, after we worked together, her articles got likes and shares numbering in the thousands. One article I helped her to write even got over 10,000 shares and likes. The question is,...
by Neil | Mar 4, 2016 | Promotion
You have finally published your novel. After months of writing, revising, copyediting, and designing your novel, you finally have something to sell. Perhaps you distribute it exclusively through digital channels like Amazon, or perhaps you also print on demand through...