Why your idea for a self-help book may have a chance of getting you a deal
Not too long ago, a prospective client came to me with an earth-shattering, mind-blowing idea. She wanted to write a self-help book. Yes. A book that instructed the reader on how to achieve a sense of personal growth by following the various concepts and exercises...
This happened on page 1 of a book that sold 50 million copies
At 50 million copies sold, one book is considered the second bestselling book of the 20th century. It’s a book that many people know, or at least have seen referenced in movies and other aspects of pop culture. And something happens on page 1 of this book that also...
How I got my clients 10,000 shares
A while back, I ghostwrote an article for a client that got nearly 10,000 shares. Some months later, he wrote an article without my help, on the same exact subject. He even referenced the first article at the very beginning. Except, that article got only 2,000 shares....
The silver bullet in 46 of the 50 most-viewed TED talks
Consider the following multiple-choice question. The reason why the most-viewed TED talks have been seen so many millions of times is because: they are the most jaw-dropping talks they are the most fascinating talks they are the most ingenious talks they are the most...
The Main Thing that Prevents Awesome Writing – and What You Can Do About It
How do you write something amazing, even if you’re totally terrified of the blank page? This is a question that haunts many of us. We set out to write anything – a non-fiction book, a novel, a memoir, or even just an article – and 50%, 5%, or even 0.1% into the...
Hi, I'm Neil
I help people find the words to express their unique value. For it is when we can set ourselves apart in a compelling way that others will flock to us and want to know more.