by Neil | Oct 17, 2022 | Content Strategy, Ideas, Public Speaking
I had a call with a prospective client last year who struggled in a very particular way. She had a consistent, reliable 1-on-1 coaching business serving her ideal clientele. Except, that was as far as she was able to take her work. Because, as you can imagine, by...
by Neil | Feb 28, 2019 | Content Strategy, Public Speaking, TED
Motivating others can be difficult under the best of circumstances, but giving a persuasive speech can feel downright impossible. People can hold onto their stance with absolute conviction. If you’re trying to persuade them that they can lose weight or to take a stand...
by Neil | Feb 20, 2019 | Content Strategy, Public Speaking, TED
If you have a keynote speech, TEDx talk, or another kind of public speaking gig coming up, you may be struggling with how to write a speech for when you’re up on that stage. What is the sort of content that is going to really impact your audience? And while your work...
by Neil | May 4, 2017 | Content Strategy, TED
One time, a client of mine was fretting over an upcoming talk she had to give. She headed a program at a children’s hospital, and the talk she had to give was to a group of employees from a company that sponsored the hospital. She had ten minutes to talk about her...
by Neil | Dec 14, 2016 | Book Publishing, Content Strategy, Writing Tips
Back in my Penguin days, my former boss made all of us a deal. If someone came up with an amazing title for a book we were meant to publish, he would give them five dollars. Yes, five whole dollars. But here’s the funny thing. It was the most coveted prize any of us...
by Neil | Nov 30, 2016 | Book Publishing, Content Strategy, Ideas
Not too long ago, a prospective client came to me with an earth-shattering, mind-blowing idea. She wanted to write a self-help book. Yes. A book that instructed the reader on how to achieve a sense of personal growth by following the various concepts and exercises...