by Neil | Feb 4, 2016 | Book Publishing
Once upon a time, I invested $250,000 to promote my book. Said no one, EVER. Let’s face it. It would be a total cakewalk to grow your book’s audience if you had a ton of money. With a six-figure budget, you could buy Facebook ads, Twitter ads, and Google ads. You...
by Neil | Jan 28, 2016 | Book Publishing
Recently, I received a surprise in my inbox. This surprise came in the form of a message from LinkedIn. Because I hardly ever use that site, getting any sort of notification was unexpected in and of itself. But the reason for that message? That was something I...
by Neil | Jan 15, 2016 | Book Publishing
There were several things that nearly all of the book proposals I read at Penguin had in common: They were represented by agents. They included competitive analyses of similar books in the marketplace. They were rejected. Yes, it’s usually necessary to have an agent...