by Neil | Aug 4, 2016 | Book Publishing
One day, something happened at my editorial meeting at Penguin that I haven’t seen since. Each week, our publisher would have us go around the room and report the submissions we had received, who the agent was, and whether we were interested in pursuing the project...
by Neil | Aug 4, 2016 | Book Publishing, Content Strategy
A number of years ago, I read a book proposal written by a yoga teacher. It was so poorly done I was sure every publisher would reject it. But then I took the author of that proposal through three rounds of revisions, and the funniest thing happened… She didn’t...
by Neil | Jul 28, 2016 | Book Publishing, Content Strategy
One of my clients struggled to get literary agents to take her seriously. She had put years into her novel, and yet when she queried agents she got polite but consistent rejections. But one day, she changed how she went about writing her query letter. And that’s when...
by Neil | Jul 14, 2016 | Book Publishing, Promotion
Not too long ago, I invested in a marketing course that cost $10,000. Given that price, it’s probably not a surprise that there was quite a lot of information, tools, techniques, and tips to be learned from this experience. But one thing that was integral to the work...
by Neil | Jun 29, 2016 | Book Publishing
Very early on in my time at Penguin, I wrote a rejection letter that changed everything. It was my job to ghostwrite rejection letters for my boss, who was the president and publisher of the division and wanted to keep those letters simple and direct. He wasn’t really...
by Neil | Jun 23, 2016 | Book Publishing, Creative Productivity, Writing Tips
A member of my Facebook group was stuck. We’ll call him “Sam,” to make sure he can protect his privacy. Sam is a long-time writer, having written pieces in the fantasy fiction genre for a number of years. But this past April, he posted a blog entry on his site...